We're less than three weeks from the kickoff of the 2010 World Cup. And I couldn't be more psyched. Longtime exploiter of Asian child labor and current outfitter of many national sides and collegiate athletes, Nike has once again pulled out all the stops (insert forced overtime joke here) for its latest soccer commercial. I mean, sweet mother of Bergkamp, this spot cost more to make than most independent films. But, I could, and will, watch it again and again.
Sadly, this commercial represents the most that we'll be seeing of Ronaldinho during the next few months as he was left off the Brazilian roster. Ronny, no doubt, was as surprised as Nike that Dunga, Brazil’s former defender and erstwhile skipper, had the gall to leave off the snaggle-toothed swoosh salesman.
And, there are actually fully-produced extended scenes of the possible futures of the players that we glimpsed in the ad.